Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.

A Must See Brand: Narrative Cosmetics

As a makeup artist by trade, I am always looking for new options to add to add to my working kit that will add to my work or give me a wider range of options. Having found Narrative Cosmetics, in particular the FX range, I am really excited about the possibilities to create and for my work in film and TV the budget friendly side that will be a major plus going forward.

While the range offers up a wide array of beauty oriented products, it was the cream palettes from the FX range that first caught my attention and after a little research I can see there being so much more to the Narrative Cosmetics line that needs to be seen.

The FX range covers all the basics and with the addition of a YouTube channel with tutorials, you can utilize the range to create anything from a simple bruise to a creature with minimal fuss and maximum impact. Designed to meet the highest professional standards Narrative Cosmetics is fast becoming the go to brand for creatives across mediums.

Competitively priced, and expanding the range to support a wide range of requirements, you can go from theatrical to HD standard easily and with film and TV being a primary focus of my work, access to silicone compounds for quick wound creation or going old school with wax, the medical grade adhesive is a must see for the cost alone, Narrative has the scope to be a real kit staple.

If you are a makeup artist, no matter the stage of your career, passionate about FX and makeup then I strongly recommend you check out the range from film to fashion you will find something that will boost your kit and open up new potential in your creative work without losing out on quality.

To learn more about the Narrative Cosmetics range see:

Narrative Cosmetics Website.

Narrative Cosmetics YouTube.

Narrative Cosmetics Instagram.

Narrative Cosmetics Facebook.

A Slow Start To a New Year

Although it has been a slow start to the new year with the blog, that is not to say we are not busy working and there is some really interesting projects on the cards that will be internally built in conjunction with some of our clients.

Our creative director, JamesC, has been ill recently but able to coordinate calls and emails that will see him heading up ad campaigns and editorials in conjunction with Sons of Adonis skincare for men. A huge coup that we are incredibly proud of and will be using to add to our brand as the lost and build up other elements that Shakti Sood (Sons of Adonis founder) will be a major part of.

With concept and mood boards being built at the moment it is going to be fun to work with Sons of Adonis on these projects and a chance to mix the commercial with the artistic side of makeup for men.

Other meetings are being planned and naturally we will be releasing more information about our plans and showcasing the images we create.

A New Addition To The Lost Library

A new addition to the lost library is the fantastic book by Begona F Martin titled Special Makeup Effects & Prosthetics - An essential guide, a truly fascinating and well structured look at the potential of special FX and prosthetics aimed at the cosplay market, it offers up a wealth of information, resources and tips that will be beneficial to a wide range of creatives from makeup artists working in media to cosplayers looking to up their game.

With her extensive background in the arts as well as FX, Begona’s (BB to her friends) book is to me, a must read for those looking to expand their knowledge and test the waters of flat moulds and silicone, with step by step images and detailed explanations of each process with cost-efficient recommendations that will help those on a budget looking to get more creative in their work taking you through materials and techniques in a way that is easy to follow and insightful.

From the images to the text, it is all created by Begona over two years showcasing absolute passion for not just the special FX industry but sharing the skills that she has gained over the course of her career.

To learn more about the book or to purchase from her range of ready made FX or just to follow her work see:

Begona F Martin Website and Store.

BBFX Etsy Store.

Begona Martin Instagram.

Cosplay Instagram.

Tea and Business With Nepal Film Productions

Something I and the rest of the team at Lost Creatives are incredibly proud of is our ties to Nepal Film Productions as a consultant, our founder and creative director JamesC works closely with the team to discuss a wide range of subjects and catch up on the latest business news from our partners in Nepal.

Our most recent discussions were done as always virtually, with JamesC taking coffee at his favourite spot and working with the team at Nepal Film Productions on some smaller concept project details with a little personal news into the bargain.

Leaders in various fields, it is always a pleasure to hear about the clientele and projects that they are involved in and offer up new options such as introductions to our own contacts such as Sons of Adonis, and New Village Video, giving the makeup artists and fellow filmmakers of Nepal access to new resources and avenues in both makeup and of course, distribution for indie film.

Nepal Film Productions are currently working a slate of exciting projects with new and regular clients ranging from the premium end of the market (Netflix and Warner Bros to name but two), as well as indie film and collaborating with film festivals to showcase new talent.

Very soon we will be working on a series of blogs with Nepal Film Production on a wide range of subjects that affect the industry and offering a deeper insight into a country that is the jewel in the crown of South Asia, a beautiful country with a fascinating history, the endless potential of Nepal is something we are always happy to showcase and in conjunction with our partners at Nepal Film Production, look at things from a different perspective than the standard vision of the country.

To learn more about the company and Nepal or what they can offer to film and TV see:

Nepal Film Production Website.

New Village Video

As we are all aware there are major changes in motion in the mainstream market of film and TV, which is leading to the question “can the indies step in and entertain us?”  Happily the answer is yes, and sites like New Village Video are stepping up to the plate with gusto and bringing old school values and entertainment back to the market.

Focused on the best and brightest of the indie, art, and grindhouse movie scene, New Village Video is about the charms of a video store combined with the best of the digital age. 

Indie film is the heart of much of their work and their films have that “straight to video” feel that is somewhere between nostalgic and innovative, offering you the chance to support new and emerging talents, filmmakers and artists in a way that is entertainingly quirky.

What this means is there Is an option for us out there who have lower budget visuals and tongue in cheek chic films that are about pure entertainment, getting films out there and opening the door to genre based films that focus on the popcorn chucking entertainment, and scares that a good movie should.  From a filmmaking perspective New Village Video is the modern version of the VHS for hire route that gave us cult/underground movies that went from backyard films to schoolyard legend without the need for a PR team.  

Giving power to the indies is just a small part of what this offers, New Village Video is set to become the digital film archive for those who just want to entertain.  Worthy of checking out on all fronts: from consumer to artiste, the potential to showcase your work, make money on your investment, and have your film seen is enough to tip the scales in their favour and as someone who appreciates movies, and has a set of goals that include schlock horror, this will be top of the list for me to showcase my own films and with their commission rates in the favour of the filmmaker, it is without question a good time to be an indie filmmaker in a fluctuating market. 

To learn more about New Village Video or to discuss submissions see:

New Village Video.

Submissions at New Village Video.

Talking Business with Lukey Lukey

Something we find fascinating is the desire and passion behind brands, Lukey Lukey is a great example of this with the line already gathering attention we wanted to find out more about the beginnings and future of this eye-catching collection.

Lukey Lukey is a curated, yet all encompassing color range that has really grabbed people's attention. Can you tell us more about the line and how it all started?   

 It all started for me during the lockdown. I had been working in the beauty industry as a stylist, colourist and educator for well over a decade, and I had just started a new career as a freelance beauty editor. It was a nice change of pace from the type of work I had been doing for the longest time. I always felt like there was something missing from my career. Whenever I achieved what I set out to do, I wanted to move on to the next thing immediately. I never felt fully content with what I was doing. Finally, it just hit me: I need to start my own brand. Once I had that "Aha moment", everything just became really clear to me. I was grateful to be working fully remotely at the time because it gave me enough time to research everything that I’d need to know to start my own business. The hard work started there, but my vision was crystal clear, so to me the hardest part was already complete. 

When you were designing the Lukey Lukey range what was the driving force behind the look?   

 Lukey Lukey, it’s branding and everything about the aesthetic is like something that’s been trapped inside my head that’s always been yearning to break out. I can’t explain how easy it all came to me. It didn’t even “come” to me, I just let it all out. I knew exactly how I wanted everything to look, how I wanted the logo to be styled, the type of models I wanted to use, everything just flowed very easily. Getting to be creative and design all of this was a dream for me. My mother is an artist and she painted the original artwork, with me instructing how I wanted it to look. It’s such a fond memory of the brand's creation. 

You chose to lead with a cream blusher collection for your brand, is there more planned for the future and can you share with us your plans?   

“ Yes! Blush is very near and dear to me and my journey in beauty! I was always self-conscious of blushing and having rosy cheeks, so it was me taking back my power!”

Trying to celebrate our insecurities – as difficult as that may be at times. I also find blush interesting in terms of colour theory; colour has always been my passion, in every avenue of my life. I have so many plans for future launches and where I want the brand to go. A collection takes such a long time to create, I started planning the second collection before Dream Cheeks – my first collection – even launched! 

Is there any advice you can offer to aspiring entrepreneurs entering into the beauty industry? 

 It’s competitive, so you need to have a very clear idea of what you want to create. Once you know what you want and you are confident in your choices, trust your instinct. Nobody knows what you want to achieve as clearly as you do. It’s great to have a few people to bounce ideas off, but once you make a decision you need to have the confidence to stand behind it. Running a business is difficult enough without doubting yourself, you need to be sure of yourself, always. 

To learn more about the brand or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Sons of Adonis Concealer: A Kit Must Have

We are incredibly proud of our association with the Sons of Adonis range, so much so our creative director JamesC, was able to consult and is extremely grateful to have a concealer brush with his name on it as part of the collection. As a concealer aimed at the men’s grooming market we can see the advantages for both the consumer and professional and will address key aspects of this here.

With a current 3 shade range, this is a good pro starting point for mixing and will easily fit into your working kit and offer up a premium product that not only works but suits a wide range of different applications.

In what has become an increasingly HD world, men are more and more expected to be camera ready for meetings and presentations, TV appearances, film work and family photographs to name but a few occasions that are integral to life now.

Something as simple as a touch of concealer can wake up your look for an interview, or presentation in the office, and lets not forget the ever present Zoom calls that we are frequently asked for these days. Yes, I too have had to “Zoom” and give speeches and needed that little extra edge that Sons of Adonis gives to make me look respectable.

From a makeup artist perspective JamesC understands that a product like concealer needs to be pro grade (which this is) and stand up to the rigors of a shoot as well as look natural in the real world.

The Sons of Adonis range is our personal go-to for work across genres and features heavily in the work of the lost for good reason and we plan to show why with a Q and A blog with founder Shakti Sood who developed this range and has put a huge amount of time into the product to meet the needs of his clientele.

To learn more about the range or to purchase see:

Sons of Adonis Website.

Sons of Adonis Instagram.

Lukey Lukey Cream Blush Revolution

As many will know, JamesC has an obsession with blush, so when he came across the debut collection from Lukey Lukey of 4 universal shades of cream blush it was a match made in heaven.  

Luke Nolan the founder behind the colour collection has developed this to be a consumer dream and an artist must, from the chic blue packaging to the carefully curated cream colours, this brand is designed to meet artistic standards and colour theory methods while enhancing beauty with minimal fuss and maximum impact.

From a purely artistic point of view this range has the hallmarks of a bridal staple, a film/TV artist must, and an editorial plus when it comes to a working kit and throw in the potential to sell the product in your salon Lukey Lukey Blush is set to be a go-to across the spectrum.

Produced in Europe, the range may be small but has the potential to make a big impact and has the support of The Lost Creatives team as well as our own JamesC who is already plotting out looks for this spectacular blush. 

To learn more about the collection or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.